Our team decided that we'd focus the attention that we will be getting from the press and others on environmentally-sound transportation. We think that we can really give this cause a serious boost. I think one sentence sums it up best: "If we can ride 3000 miles in less than a week, you can ride three miles to work once a week." People always have an excuse (we're all guilty here). "It's too cold." "I need a couple more minutes in bed." "I would arrive at work sweaty." We think that the way to combat climate change is to take small steps--like riding to work even when it's more convenient, warm, and generally easier to drive.
We think that by telling the story of moving a team of 4 and a crew of more than 12 across the country and back with zero carbon output, and riding more than 3000 miles, non-stop, we will raise people's awareness and challenge their beliefs about what can be done on a day-to-day basis. We plan to fully offset our carbon emissions (cars, RVs and plane trips) and eat/drink organically (when possible). Getting the $$$ for carbon offsets is a challenge, but challenges are what we are about.